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New fuel-economy labels will baffle buyers, survey says

A survey released this week suggests that revised fuel economy labels proposed by federal regulators will confuse many likely car buyers -- and will emphasize the wrong information. The branding strategy firm Siegel+Gale performed an independent online survey of 456 people over the age of 18 who intended to buy a car in the next three years. Founder Alan Siegel told Automotive News that the survey was not directly requested but has been sent to the EPA and National Highway Traffic Safety Administration during the ongoing public comment period.

Beijing motor show: China means (auto) business

By Guy Bird Motor Shows 22 April 2008 05:34 Only a fool wandering around this week's Beijing motor show would still dismiss China as some also-ran automotive market full of rip-off designs and outdated ‘new’ cars based on old Western designs. While all of those clichés were still in evidence at the Chinese auto show, the copycat mentality is much less obvious than even a year ago at last year's Shanghai show. And every western car exec CAR spoke to was in awe of the upward sales trajectory that means China is still the place to do business in 2008.Yes, there are still some odd automotive fish, usually small ‘three-box’ saloon in shape such as the Chinese market only Citroen C-Elysee and the VW Lavida (a Jetta/Bora Plus car with less style).

Nissan’s new lightweight philosophy revealed

The leaked official drawings of the new Nissan Micra might have revealed the conventional styling of the company’s new supermini, but they gave little clue to the dramatically lightweight new platform that underpins it. The new Micra will be significantly lighter and more fuel efficient than the outgoing car due to a ruthless pursuit of weight reduction on the new V-platform (V = versatile), which on average has slashed 50kg from the new car's weight, and up to 70kg on some models. Project leader Noritaka Tsuru described the new package as a 'breakthrough car' that required a complete 'change in mentality' in how Nissan makes cars.